Centralizing Disparate Marketing Data with Salesforce Datorama
Marketing data scattered across Google Analytics, Marketing Cloud, social, and a CMS meant hours of manual weekly reporting. We centralized it all on Salesforce Datorama.
Orthopedic Implant Manufacturer
Eliminated manual weekly reporting across every marketing channel
A premier orthopedic implant manufacturer, grown from a family business over 30 years, wrestled with marketing data scattered across Google Analytics, Salesforce Marketing Cloud, social media, and a web CMS. Manual extraction and aggregation made data relationships hard to manage, and non-automated reporting demanded fresh manual assembly every week.
We implemented Salesforce Datorama as the central data processing and visualization platform. It centralized campaign data across every marketing channel, integrated hundreds of disparate data systems into one place, configured custom KPIs tailored to the medical-device industry, and provided scalable infrastructure for adding new tools and reports on demand.
- Replicated and enhanced all prior reporting capabilities in one unified system
- Created actionable dashboards with relevant data visualizations
- Eliminated manual weekly reporting, saving significant team hours
- Built flexible infrastructure for easy addition of new KPIs, tools, and users